There are only four ways to grow revenue. Which is right for you?

You are the vice president of sales and you are preparing to meet with your CEO to discuss how you will grow revenues by 20% next year.  Your CEO wants you to do it with the same headcount as last year.  What are you going to do? There are only four things you can do. […]

You are the vice president of sales and you are preparing to meet with your CEO to discuss how you will grow revenues by 20% next year.  Your CEO wants you to do it with the same headcount as last year.  What are you going to do? There are only four things you can do....

Sales keys for the “Operationally Excellent” companies

This is the third installment in my series of blogs about the implications on sales of Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.   Last week we talked about companies who compete based upon “Product Leadership” (see below) and today we’re going to discuss those who compete on Organizational/Operational Excellence… from the sales perspective! […]

This is the third installment in my series of blogs about the implications on sales of Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.   Last week we talked about companies who compete based upon “Product Leadership” (see below) and today we’re going...

Sales leaders, here are keys for the “customer intimate” sales force

If you choose to compete on “customer intimacy” here are some key things to prepare for. Sales lessons for companies. Use these in your sales training

Last week I wrote about Tracey and Weirsma’s great book “The Wisdom of Market Leaders”.  Over the next few blog articles I want to dive in a bit deeper and analyze each of those types from a sales perspective.  This is, afterall, a sales blog! If you...

Your target market is smaller than you think!

Choosing target markets and market segmentation have always intrigued me. Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend

Choosing target markets and market segmentation have always intrigued me.  Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend, the book is “The Discipline of Market Leaders” and is...

Three reasons sales forecasting is more important than you think.

As a sales leader, you know the importance of forecasting. Management needs to know how much revenue you will attain in the next week, month, quarter or year. But, my guess is that it’s more important than you think. Here are three reasons why it’s probably more important than you think.

As a sales leader, you know the importance of forecasting.  Management needs to know how much revenue you will attain in the next week, month, quarter or year.  But, my guess is that it’s more important than you think.  Here are three reasons why it’s...