Resources Download Page

Moneyball Selling – the six biases that all sellers should know about.

Download “Moneyball Selling” Moneyball-Selling.pdf – Downloaded 271 times – 618 KB

Three Reasons You Lose to “Do-Nothing”, and what to do about it.

Download “Three Reasons You Lose to "Do Nothing"” Three-reasons-you-lose-to-Do-Nothing.pdf – Downloaded 96 times – 822 KB

How Loss Aversion may have you working on the wrong deals.

Download “Loss Aversion May Have You Working the Wrong Deals!” 2019-05-03-Loss-aversion-are-you-working-on-the-wrong-deals.pdf – Downloaded 108 times – 179 KB

Leveraging cognitive bias to be more persuasive

Download “The Art of Persuasion” How-to-be-more-persuasive.pdf – Downloaded 99 times – 640 KB

The case for account management as the core selling activity

Download “The case for account management as the core sales activity” The-case-for-account-management-as-the-core-customer-activity-PDF-LinkedIn.pdf – Downloaded 354 times – 296 KB

How to prevent losing sales after a merger or acquisition.

Download “Preventing losing customers after a merger or acquisition” How-to-Prevent-Losing-Sales-after-a-Merger-or-Acquisition.pdf – Downloaded 255 times – 174 KB