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Moneyball Selling – the six biases that all sellers should know about.
Download “Moneyball Selling” Moneyball-Selling.pdf – Downloaded 225 times – 618 KB
Three Reasons You Lose to “Do-Nothing”, and what to do about it.
How Loss Aversion may have you working on the wrong deals.
Leveraging cognitive bias to be more persuasive
Download “The Art of Persuasion” How-to-be-more-persuasive.pdf – Downloaded 71 times – 640 KB
The case for account management as the core selling activity
How to prevent losing sales after a merger or acquisition.