Resources Download Page
Moneyball Selling – the six biases that all sellers should know about.
Download “Moneyball Selling”
Three Reasons You Lose to “Do-Nothing”, and what to do about it.
Download “Three Reasons You Lose to "Do Nothing"”
How Loss Aversion may have you working on the wrong deals.
Download “Loss Aversion May Have You Working the Wrong Deals!”
Leveraging cognitive bias to be more persuasive
Download “The Art of Persuasion”
The case for account management as the core selling activity
Download “The case for account management as the core sales activity”
How to prevent losing sales after a merger or acquisition.
Download “Preventing losing customers after a merger or acquisition”