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Your target market is smaller than you think!

by BobHatcher | Mar 13, 2012 | Forecasting, Marketing, SalesVP

Choosing target markets and market segmentation have always intrigued me.  Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend, the book is “The Discipline of Market Leaders” and is...

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crediblity forecasting Marketing Preparation Prospecting Sales Sales calls SalesVP Selling Target market

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