No matter what CRM system you use, the Miller Heiman processes can be built right in!
With the right process in place, the right tools can enhance the creation and communication of sales strategies to improve the likelihood of securing and growing business. The days of using spreadsheets to forecast and manage sales opportunities are gone.
In the 2011 Miller Heiman Sales Best Practices Study, it was found that CRM confidence was one of the top characteristics enabling World-Class Sales Organizations to produce better results in five key performance metrics, including forecast accuracy, than other study participants. Three quarters of World-Class Sales Organizations agreed that their sales management team is highly confident in the data available from their CRM system, while only 22 percent of other study participants reported similar confidence in their CRM data.
Sales Access ManagerSM is available for all major CRM systems including Salesforce.com, Oracle, and Netsuite, as well as a personal edition for single use and a team edition for small teams without a CRM system.