Your target market is smaller than you think!

Choosing target markets and market segmentation have always intrigued me. Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend

Choosing target markets and market segmentation have always intrigued me.  Although there are many ways to think of it, I had an epiphany as I reread one of the classic strategy books over the weekend, the book is “The Discipline of Market Leaders” and is...

Three reasons sales forecasting is more important than you think.

As a sales leader, you know the importance of forecasting. Management needs to know how much revenue you will attain in the next week, month, quarter or year. But, my guess is that it’s more important than you think. Here are three reasons why it’s probably more important than you think.

As a sales leader, you know the importance of forecasting.  Management needs to know how much revenue you will attain in the next week, month, quarter or year.  But, my guess is that it’s more important than you think.  Here are three reasons why it’s...

Welcome to the new BetterSell Solutions website and blog

Welcome to the new BetterSell Solutions website and blog.  For those of you who know us, you know that we always have a lot to say, and here's were we intend to say it.   Stay tuned for some good stuff! Bob

Welcome to the new BetterSell Solutions website and blog.  For those of you who know us, you know that we always have a lot to say, and here's were we intend to say it.   Stay tuned for some good stuff! Bob...

Resources

Here are a few white papers that may be of interest” How to prevent losing sales after a merger or acquisition The case for account management as the core customer activity

Here are a few white papers that may be of interest” How to prevent losing sales after a merger or acquisition The case for account management as the core customer activity...