Anatomy of a bungled, but successful CRM sale…

Bob Hatcher

Bob Hatcher

As a sales consultant, I get to work with a lot of great companies.  One that I’ve worked with over the past few years was in an interesting situation, they were going to buy a new CRM system.  Being on the buying end, rather than the selling end was quite a learning experience.   The attached presentation is a summary of the sales process and the mistakes made by the three vendors, Salesforce.com, Netsuite, and SugarCRM.  It’s interesting reading.

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