About Us

Since 1999, companies have relied on Bettersell Solutions to help transform their sales organizations.  Literally, if you have all the revenue you need, you don’t need us.  We are former sales leaders who have made all the mistakes before and have learned from the best.  We bring the best practices from many industries to help you meet your revenue goals.

Bob Hatcher biography

For over fifteen years large and small software companies have relied upon Bob’s wisdom and insights to help grow their business.  Bob is a keen believer that every B2B “big ticket” software company needs a sales system comprised of three pieces:

  1. A way to created opportunities, i.e. a way to fill the pipeline with real deals.  This involves product and corporate marketing and lead generation, but more than that, it means a way to engage with your prospects with anintelligent conversation in order to qualify and entice the prospect to want to pursue a deal with you.
  2. A way to manage those opportunities to close.  This involves creating a strategy to close the deal with a solid plan behind it.  It also includes whether you wan the deal or not as well as managing the pipeline so sales people know what’s important and what’s not.
  3. A way to manage the relationships with your most important accounts.  Understanding why your customers buy from you might be the cornerstone of all business and managing accounts is the key to it.

Bob’s customer list includes large companies such as Yahoo and EMC as well as smaller companies such as Eagle Investment Systems and Trillium Software.  SaaS companies such as Brightcove and SiteSpect have also benefited from Bob’s expertise. Prior to launching his consulting practice in 1999, Bob was a senior executive of two venture backed start-ups that both went public and were eventually sold for huge multiples, Renaissance Solutions and iCube.  Prior to that Bob was an executive at Lotus Development Corporation.

His educational background includes a BS from the University of Massachusetts (Lowell), an MS from Colorado State University and an MBA from Bentley College.