About Us

Since 1999, companies have relied on Bettersell Solutions to help transform their sales organizations.  Literally, if you have all the revenue you need, you don’t need us.  We are former sales leaders who have made all the mistakes before and have learned from the best.  With a strict focus on big-ticket, B2B technology companies, we bring the best practices from many industries to help you meet your revenue goals.

Bob Hatcher biography

For over fifteen years large and small software companies have relied upon Bob’s wisdom and insights to help grow their business.  Bob is a keen believer that every chief sales/revenue officer of a B2B “big ticket” technology company needs to be able to ask three key questions, and to get very specific, precise answers to those questions:

  1. You’ve got a big deal in the pipeline, what’s your plan to close it?  (Note, NOT, what are your next steps.)
  2. You just closed a big deal, now what’s your plan to manage those account relationships for the long haul?
  3. You have a big meeting with ABC next week.  What’s your plan for the meeting?  (Note that the meeting could be with a prospect or an existing client.)

Bob’s customer list includes large companies such as Yahoo and EMC as well as smaller companies such as Eagle Investment Systems and Trillium Software.  SaaS companies such as Brightcove, Digital Lumens and SiteSpect have also benefited from Bob’s expertise. Prior to launching his consulting practice in 1999, Bob was a senior executive of two venture backed start-ups that both went public and were eventually sold for huge multiples, Renaissance Solutions and iCube.  Prior to that Bob was an executive at Lotus Development Corporation.

His educational background includes a BS from the University of Massachusetts (Lowell), an MS from Colorado State University and an MBA from Bentley College.